Puratos was awarded a silver certificate at this year’s Ex Awards for “Best Vehicle Design” in the 18 wheeler category for the Sensobus, a mobile sensory analysis unit. The 2011 Ex Awards, which took place in Chicago in May, recognize excellence in event and experimental marketing campaigns.
The Sensobus is a mobile sensory laboratory for testing new bakery, patisserie and chocolate concepts way before they hit the market. The bus can accommodate more than 300 consumers per day and can be driven to anywhere in the United States and Canada.
The Sensobus will be at the All Things Baking tradeshow from Oct. 2-4. Stop by booth 245 for an interactive tour of the first fully equipped mobile sensory analysis lab in the U.S.