Shopper Report, a monthly consumer feedback report based on dialog with a national cross section of American shoppers, ranked factors affecting supermarket purchasing decisions among consumers. Editor Mona Doyle asked consumers, on a scale of 1 to 5 with 5 being the most important, what factors determine buying decisions.
4.6 - Price
4.2 - Local/location
4.2 - High fructose corn syrup content
3.8 - Eco-friendly
3.6 - Trans fat content
3.4 - Fair trade
3.4 - All-natural
3.2 - Organic
3.2 - Calorie content
2.2 - Gluten content
2.2 - Sodium content