Life in a recession isn't bad for everyone, according to Mintel, a global market research firm with its U.S. base in Chicago. The research firm reviewed its reports from the past two years to identify which food and drink markets are actually faring well in a down economy.
Topping the list is the bread category, inclusively spanning bagels and rolls as well as sandwich or other traditional bread varieties. This reaffirms bread's place as a cornerstone and staple of the American diet. Originally projected to grow 2.1 percent in 2008, Mintel's latest figures show the bread market having grown 7 percent. Based on the new data, the research firm now predicts higher growth for bread through 2013.
Also making the list were sweet spreads and jellies, frozen meals, side dishes and coffee. Bill Peterson, senior analyst at Mintel, notes that these five items share commonalities, namely that they fall into the comfort food or simple food categories, and can be easily purchased for a relatively low price. They also are easily prepared in the home or transported to work.