It may just be my jet-lagged eyes and the fact that everywhere I look I see beautiful buildings and beautiful people, but the bakery products at Europain just seem to be prettier than their counterparts in the United States. If anyone ever doubted that bakery was an art form, they just need to walk a few aisles of this trade show. Everywhere you look are beautiful displays of bread and pastry. The colors are fabulous and the presentations are eye-catching.
This is by no means a knock on American bakeries because obviously the bakers stateside produce beautiful product as well, but it is an observation of the pride European bakery companies place on their product. They take bakery seriously and it shows. The compositions of the displays stop you in your tracks as they should. Display cases aren't crammed full of product, rather the products are treated almost as works of art, properly matted and framed by neighboring products.
This may be a good time to take a look at your own showcases to see if your products are displayed like works of art.
