Einstein Bros. Bagels has rolled out a new “Smart Choices” menu featuring 14 items with less than 350 calories. The move is part of an ongoing strategy to position Einstein Bros. as a healthier bagel brand and to build the chain’s growing catering business.
The Smart Choices line includes seven existing menu items and seven new options, including the Southwest Turkey-Sausage and the Asparagus, Mushroom & Swiss Bagel Thin Eggwhite Sandwiches, the Tuscan Chicken Pesto Bagel Thin Sandwich, and the Cheesy Chicken and Asparagus Bagel Thin Melt. The Smart Choices menu also features two new fresh Gourmet Salads, the Chipotle Chicken Salad and the Harvest Chicken Salad.
The menu aims to capitalize on the success of the company’s Bagel Thin platform, a line of slimmer bagels introduced in 2010 that appeals to the carb-averse and calorie counters who want the taste of a bagel with less bread.
“The launch of our ‘Smart Choices’ menu provides a variety of delicious options to accommodate any lifestyle,” Jeff O’Neill, chief executive officer for Einstein Noah Restaurant Group, said in a press release. “Our bagel thin sandwiches have been a popular choice for our loyal guests, so it was a logical next step to develop a menu specifically geared toward consumers looking for ways to enjoy our bagels in a lighter way.”