Pretzelmaker, the second largest soft pretzel maker in the United States, is marking its 20th anniversary with a Birthday Bites promotion at participating stores nationwide.

Throughout the day on Oct. 20, the company will treat customers who present an ID showing that their birthday also takes place during October to a free order of its bite-size pretzel Birthday Bites.

"Our customers have been such a large part of our success and hosting this coast to coast birthday party is our way of thanking them for their loyalty," Julie-Ann Reid, Pretzelmaker brand director for GFG Management LLC, said in a press release. "We're looking forward to building on the heritage of quality and innovation that has made the Pretzelmaker brand a customer favorite over the past two decades."

Pretzelmaker, which specializes in hand-rolled soft pretzels, is managed by GFG Management LLC, a subsidiary of Global Franchise Group.