Alvarado Street Bakery, an organic bakery in Petaluma, Calif., was featured in the latest Michael Moore documentary Capitalism: A Love Story, which opens nationwide next month.
Three of Alvarado’s production workers, Sara Romero, Ronnie Bell and Custodio Quiroz, joined Michael Moore on the red carpet at the movie’s premier. They also were interviewed by Moore’s staff for inclusion in the documentary.
Alvarado Street Bakery is a worker-owned cooperative, owned and managed entirely by the employees. The 30-year-old bakery was included in the film as evidence that alternative business models can work. It produces sprouted wheat bread and bagels that are sold in grocery stores and natural food stores world-wide.