Dawn Foods has struck a deal with Buddy Valastro, cable TV's "Cake Boss" on TLC, to manufacture and distribute a line of celebration and dessert cakes inspired by the show. Valastro will supervise the line.
Scheduled to launch this summer around the same time the fifth season of “Cake Boss” airs, the new line's initial offerings include two celebration cakes and four dessert cakes: chocolate, red velvet, dulce de leche and carrot. The cakes will be available in retail bakeries, supermarkets and warehouse club chains. Each will retail for less than $30.
In the works for later release are cupcakes along with the first mass-produced fondant iced cakes in the United States, expected in the fall. This will be the first time fondant has been used in mass production in the United States.
Valastro unveiled the line at the International Dairy-Deli-Bake Association’s (IDDBA) Dairy-Deli-Bake show in New Orleans last week.