Crumbs Bake Shop Inc. has entered into an agreement with Starbucks Corp. to bring the full complement of Starbucks brewed coffees, teas and espresso-based drinks to all Crumbs locations, starting with the New York stores in September.
“We believe that the availability of Starbucks drinks in our stores will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business,” Julian R. Geiger, president and CEO of Crumbs Bake Shop, said in a press release. “As our beverage business increases, we also expect to see an increase in the demand for our baked goods.”
This business relationship with Starbucks will make Crumbs the largest national retailer to be included in Starbucks’ “We Proudly Serve” program, which provides Starbucks-branded beverages and other products to audiences outside of Starbucks’ company-operated stores.