Dawn Food Products Inc. has rolled out a new microsite, dawnfoodsinsights.com, which offers information on trends and consumer insights for the bakery industry.
The site also offers a range of sales tools, including results from proprietary research studies; a product portfolio containing consumer insights; and a section offering decorating manuals, category management tips and videos.
“Dawn has extensive experience in the baking industry and over the last few years we have invested additional time and resources into understanding the latest trends and how shoppers think about the bakery, Chip Potter, vice president of marketing—U.S. bakery products, said in a press release. “As important as understanding the ever-evolving bakery industry is to us, so too is sharing our knowledge and insights with our retailer partners. We hope this microsite is one of many mediums for helping them make their bakeries a destination for shoppers.”