Penton Media will once again team up with the International Baking Industry Exposition (IBIE) as an official media sponsor for the 2013 event, providing in-book and online promotional opportunities, support for targeted marketing activities and educational programming.
Penton also will work closely with IBIE to convey news and reports of show developments in print and electronic communications. The other official media sponsors for this year’s expo are Sosland Publishing Co. and BNP Media.
The 2013 event, which will take place Oct. 6-9 at the Las Vegas Convention Center, is expecting more than 20,000 bakery industry professionals to attend. The 500,000-net-sq.-ft. expo will showcase the industry’s latest technologies, equipment and new product introductions as well as offer cutting-edge seminars, demonstrations and networking events.
“These media partnerships proved instrumental in achieving the objectives that led to the tremendous growth and success of the 2010 show,” Mike Beaty, executive vice president of Flowers Foods and IBIE committee chair, said in a statement. “By reengaging in our partnerships for the 2013 show, IBIE will be able to continue to expand the reach and scope of the marketing campaigns to an even broader and more diverse audience. IBIE selected Penton Media due to the successful partnership first established with the 2007 event, much in part due to their broad spectrum of media offerings that speaks to our decision-making audience.”
While the agreement is specific to the Baking Management Report, Modern Baking, and Supermarket News, Penton Media carries a broad spectrum of leading industry titles. More information about IBIE 2013 is available at www.ibie2013.com.