Mrs. Fields Famous Brands and Interbake Foods LLC announced a long-term licensing partnership. Effective Oct. 29, Interbake Foods will oversee the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at supermarkets throughout North America.
"We are thrilled to partner with Interbake Foods," Tim Casey, CEO of Mrs. Fields, said in a statement. "For over 35 years, Mrs. Fields cookies have been producing smiles among consumers and we know Interbake's high-quality products will continue in this tradition.”
"Interbake Foods is excited to add such a trusted and well known brand to our existing offerings of high quality and great tasting cookies,” added Kevin McDonough, president of Interbake Foods, in the release. “This partnership is a great way to grow the brand and sales for our retail partners."