Panera Bread Co. has rolled out a “hidden” menu featuring protein-rich, healthy foods, according to the St. Louis Business Journal. The menu isn’t being promoted in the chain’s bakery cafés; customers in the know just have to tell a Panera employee that they want to order off the hidden menu.
After a trial run in New York City in November, the hidden menu rolled out to locations nationwide on Jan. 2. Panera also has been alerting customers about the menu through the MyPanera rewards program and on social media, the Journal reported.
The menu features six items, including the power breakfast egg white bowl with roasted turkey, power breakfast egg bowl with steak, power Mediterranean chicken salad, power Mediterranean roasted turkey salad, power chicken hummus bowl and the power steak lettuce wrap.
Panera aims to highlight protein and limit processed carbohydrates with the hidden menu, providing customers a variety of dietary options outside the chain’s existing menu, according to a statement.