Schnuck Markets, St. Louis, has rolled out Schnupons, a digital coupon program that follows two other recent digital promotion efforts by the supermarket chain, according to an article in Supermarket News.
Customers who text the word “Schnucks” to 223344 will receive a new Schnupon every day, which can be printed at home or shown from smartphones at checkout. Shoppers must have MMS capability on their phones to access the offers.
The Schnupon launch comes of the heels of two digital promotions designed to give shoppers an incentive to visit Schnucks stores. “Drive-Time Specials” was rolled out in September on Facebook. Each Friday at noon anyone can download the coupons from Schnucks’ Facebook wall; the coupons are valid that day from 3 p.m. to 7 p.m.
A month later, “Wednesday Wows” were launched. These coupons are posted on Facebook every Wednesday for 24 hours and are redeemable through the following Sunday. Deals have included a $1 off coupon on muffins from the in-store bakery. Unlike Drive-Time Specials, users must “Like” Schnucks on Facebook before they can access Wednesday Wows.