Tops Friendly Markets, Williamsville, N.Y., has begun rolling out Tim Hortons quick serve bakery restaurants in all of its stores. In an exclusive agreement announced in October, Tops is bringing Canada-based Tim Hortons to its supermarkets in western New York, Rochester, central New York and northwestern Pennsylvania. The agreement includes 82 Tops full-service supermarkets and Tops Express locations paired with either a Tim Hortons full-service restaurant or a self-serve kiosk.
The Tim Hortons restaurants in Tops locations feature premium coffee and other beverages, fresh baked products and its signature breakfast sandwich. Tim Hortons’ self-serve locations offer cappuccino- and espresso-based drinks and a variety of baked products.
Plans in progress
Plans include up to 20 full-service restaurants 62 self-serve locations. When opened, the new locations will bring the total Tim Hortons restaurant count in the United States to 488. It is expected that several of the self-serve kiosks will be converted over time to full-service locations.
“We are excited about the mutually exclusive partnership between Tops and Tim Hortons,” said Frank Curci, Tops president and C.E.O. in a company release. “We’re two strong and growing brands in the markets we serve, and we share a common goal of meeting the needs of our time-sensitive customers while providing them with quality products. Having Tim Hortons products in our stores will undoubtedly enhance our customers’ total shopping experience.”
Tops Markets operates 71 supermarkets with in-store bakeries.