During the Whole Grains Summit this month in Minneapolis, Oldways and its Whole Grains Council received a 2012 Whole Grains Summit Award for its nonprofit contributions.
The award was one of four presented on May 21 at the summit in the following categories: nonprofit, industry, government and academic. The award was presented to the Whole Grains Council for its efforts in bringing increased awareness and understanding of whole grain foods to consumers.
“We are honored to be recognized for our contribution to the whole grains community and for driving consumer awareness of whole grains,” Sara Baer-Sinnott, president of Oldways, said in a statement. “Starting with a small group in 2003 and the vision of Oldways’ founder Dun Gifford, we aimed to make whole grains as mainstream as olive oil (and to get our Whole Grain Stamp mentioned on Oprah!). I’m happy to say we reached both goals, but we never imagined the positive changes in the demand for and supply of whole grains that have taken place in less than 10 years.”
The Whole Grains Council introduced the Whole Grain Stamp in 2005. Today it is used on more than 7,100 products in 35 countries.