Large and small macarons
The French take on animal cupcakes?
A breakfast pastry display including the very American donut.
What makes a French engine run? Pastries.
Another view of the car used as a merchandising tool.
A display of sweet and savory pastries.
Dawn Product’s display of tortes.
Macaron pyramids in a variety of sizes
Many booths showcased demonstrators to help explain the product.
One of Mexico’s showpieces in the Confectionery Arts Competition with a theme of Nature and Art.
Ukraine’s soccer showpiece in the Confectionery Arts Competition.
Singapore’s Wisdom of the Peacock showpiece in the Confectionery Arts Competition.
Japan’s take on the circus theme for the Confectionery Arts Competition.
Another Japanese circus showpiece in the Confectionery Arts Competition.
Individual plastic packaging for macarons.
The recent Europain show in Paris showcased interesting merchandising ideas and fresh takes on some traditional products.