Lovin Oven Cakery: It's all in the presentation
Ken and Betty Slove give high-quality cakes and baked products their due with top-notch merchandising.
Sales breakdown: cakes (includes cupcakes, wedding and decorated cakes), 60%; cookies, 20%; Danish/donuts, 11%; miscellaneous, 9%
Management: Ken and Betty Slove, owners; Matt Slove, general manager; Jenny Cruz, head decorator
Number of employees: 48 (37 in Round Lake Beach, 11 in Libertyville)
Annual sales: $2.5 to 3 million in 2010 (est.)
Ingredients as a percentage of sales: 31%
Labor as a percentage of sales: 35% (40% during wedding cake season)
Bakery supply distributors: BakeMark, Dawn Foods, Standard Foods, Rungee Paper, South Holland Bakery Supply, Burton and Burton
Major equipment: double rotating rack oven, 25-pan deck oven, two 140-qt. mixers, three 20-qt. mixers, reversible sheeter, cake depositor, two 10-ft. by 20-ft. walk-in freezers, 10-ft. by 20-ft. walk-in cooler, 12-ft. by 12-ft. walk in cooler, cookie depositor, flour sifter and pan washer
Lovin Oven Cakery sampling of prices
Butter cookies, per lb. $14.63
Gourmet cookies, each $0.89 (chocolate, chip, peanut butter, sugar, double chocolate chip,)
Character sugar cookie, each $2.96
Brownies
Fudge, Tollhouse, each $1.05
German chocolate,
turtle, each $1.16
Éclair, each $3.18
Canolli, each $3.18
Cream horn, each $3.18
Pie, slice $1.09
Pies, 9 ins.
Fruit $11.28
Whipped cream $12.93
Pecan $13.70
Continental cake, slice $3.18
Opera cake, slice $3.25
Tortes, 8 ins.
European (20 varieties) $25.95
Gourmet (8 varieties) $33.95
Cupcakes $1.49
Decorated/special $2.39
Cakes, 8 ins. $25.95
10 ins. $48.13
Quarter sheet, unfilled $35.75
Quarter sheet, filled $43.84
Decoration charges
Drawings $24.00
Simple art $12.00
Photo art $11.00
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