Simply Bread: where old & new mesh
This bakery’s growth is fueled by retaining traditional artisan techniques while relying on new technology.
Simply Bread
AT A GLANCE
Location: Phoenix
Founded: February 2006
Web site: www.simplybread.com
Management: Harold Back, president/co-founder; Jeffrey Yankellow, executive vice president/executive chef/co-founder; Robin Olson, vice president/general manager; Colin Friedman, chief financial officer; Terry Enloe, production manager; Troy Klock, distribution manager
Primary business: wholesale, 95 percent; retail, 5 percent
Market served: metropolitan Phoenix and Tucson
2008 sales: $6 million (est.)
Number of bakeries/stores: 1/1
Bakery/store sizes: 14,000 sq. ft./800 sq. ft.
Number of employees: 53
Product line: Some 220 different kosher-certified products, mostly naturally fermented breads and rolls, and limited varieties of biscotti, cookies, mandel bread, honey cakes and lavosch
Production methods: all scratch
Major equipment: water treatment system, water conditioner/meter, three spiral mixers, bowl hoist, two pneumatic bread dividers, four-pocket roll divider, manual bun divider, automatic divider/rounder, two baguette moulders, reversible sheeter, cookie depositor, roll-in retarder/proofer, roll-in proofer, two dual-rack ovens, semi-automatic oven loader, eight-door four-deck oven, bread slicer, bun slicer, bag closure unit, panwasher, walk-in refrigerator/freezer
Plans: remodel bakery to increase production capacity, construct additional 100,000-sq.-ft. facility to produce par-baked products, expand market territory beyond Arizona
Bakery supply distributors: Food Source International, Giusto's, European Imports
Simply Bread
A SAMPLING OF WHOLESALE PRICES
| Baguette, 9 ozs. | $1.69 |
| Rustica (ciabatta), 16 ozs. | $2.70 |
| Down Home (multi-grain), 16 ozs. | $2.95 |
| New York, New York (seeded rye), 16 ozs. | $2.73 |
| Pain de Mie (white sandwich), 24 ozs. | $3.40 |
| The Don (rustic olive), 16 ozs. | $4.00 |
| Il Napolitano (focaccia), 6 lbs. | $9.99 |
| The Masterpiece (raisin walnut), 16 ozs. | $4.00 |
| The Sicilian (crunchy sesame), 16 ozs. | $2.70 |
| Ooh La La (cranberry walnut raisin), 16 ozs. | $4.00 |
| Challah, 16 ozs. | $3.00 |
| Hamburger bun, 4.5 ozs. | $0.45 |
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© 2008 Penton Media Inc.
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