Local focus energizes Market of Choice
Located in the fertile Willamette Valley, this seven-unit chain takes advantage of its agricultural resources to produce high quality bakery products from scratch. Natural and organic ingredients form the core of the in-store bakery’s philosophy.
Cakes epitomize the bakery's commitment to quality. “We're known for our cakes. People come to Market of Choice for cakes, and that's true for all of our locations,” she says. “We're the ones that make wedding cakes where every last bite gets eaten. So, they're not just pretty, they actually taste good.
“People have certain perceptions of grocery store bakeries, and I think we go beyond that. There's only certain bakeries that I will even compare us to because we use such different ingredients and prodution methods than any other grocery store,” Jessie adds. “What our people do is just incredible, and they want to do everything the right way.”
Market of Choice
AT A GLANCE
Headquarters: Eugene, Ore.
Founded: 1979 by Richard Wright Sr.
Web site: www.marketofchoice.com
Management: Richard L. Wright, C.E.O.; Rick Wright, president, Heinz Beirerling, general manager, buyer bakery; Christine Jessie, bakery sales manager
Bakery contribution to store sales: 5 percent to 7 percent
Number of stores/bakeries: 7/7
Market served: western Oregon from Ashland in the south to Portland in the north
Number of in-store bakery employees: five to 28 (in Willamette St. location that includes four decorators and seven bakers)
Production method: mostly scratch/mix with frozen laminated dough
Product line: full line of cakes, breads, pastries, smoothies and coffee
Plans: open an eighth location
Major equipment: mixers, sheeter, rounder, rack oven, freezer
Bakery supply distributors: Bakemark, Peterson, Umpqua Dairy DPI, Mountain People, Glory Bee, United Grocers
Market of Choice
…A SAMPLING OF PRICES
| Lemon Burst cake, 8-in. single layer | $14.99 |
| Chocolate Lover's Dream cake, slice | $3.99 |
| Key lime tarts, single serve | $4.99 |
| Primavera — strawberry, pistachio bars | $4.99 |
| Turtle bars | $2.49 |
| Deep Dutch brownies | $2.49 |
| Cream puffs | $2.99 |
| Decorated cupcakes | $2.99 |
| Triple berry cake, 8-in. double layer | $28.99 |
| Strawberry pie, 9-in. | $15.99 |
| Croissant | $1.49 |
| French bread | $1.49 |
| Chocolate muffin | $1.49 |
| Cake donut | $0.79 |
| Oatmeal raisin cookies, 12 count | $6.99 |
| Whole wheat hamburger buns, 8 count | $3.99 |
| Focaccia, 11 ozs. | $3.99 |
| Challah | $3.99 |
| mini | $1.99 |
| Ciabatta | $3.99 |
| Metropol baguettes | $3.99 |
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