How Roche Bros. mixes up production
By focusing first on what products to offer and determining how to create them second, in-store bakery management keeps product quality high by using a variety of production methods from scratch to fully finished.
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Market served: metropolitan Boston to Cape Cod
Major in-store competitors: Stop & Shop, Shaw's Supermarkets
Number of bakery employees: 10 to 20 per bakery
Products: full line, including authentic artisan breads/rolls, custom-decorated and dessert cakes, tarts, single-serve desserts, cookies, pies, Danish and puff pastries, sweetgoods (no donuts)
Production methods: scratch, base/mix, frozen raw and par-baked, DSD fully baked, thaw and sell
Major in-store production equipment: vertical mixers, baguette moulders, roll-in proofers, deck and rotary rack ovens, cake image projector, computerized decorating machine, display rotating pan oven, bread slicer, walk-in refrigerators/freezers
Plans: build cake sales, including develop wedding cake program; increase cookie varieties; remodel Sudbury, Mass. store, where company introduced scratch artisan breads in 1999
Bakery supply distributors:Perkins Paper, Sparrow Enterprises
Roche Bros.
a sampling of prices
| Bagel | $0.69 |
| Blueberry muffin, 6 ozs. | $1.29 |
| Raspberry Danish | $1.29 |
| Butter croissant, 3 ozs. | $1.29 |
| Chocolate chip cookie, | |
| 2 ozs. | $0.59 |
| Napoleon | $2.99 |
| Eclairs, 4 count | $4.29 |
| Banana bread, 16 ozs. | $4.49 |
| Key lime pie, | |
| 9 ins., 34 ozs. | $12.99 |
| Decorated chocolate raspberry | |
| mousse, 3 ins. | $3.99 |
| New York-style plain | |
| cheesecake, 3 ins. | $3.99 |
| Grand Marnier® | |
| mousse cake, 7 ins. | $16.95 |
| Fresh fruit tart, 9 ins. | $19.95 |
| 3 ins. | $3.99 |
| Decorated carrot cake, | |
| 7 ins., 54 ozs. | $15.99 |
| cupcake, 5 ozs. | $3.99 |
| bite size, 4 count | $5.00 |
| Decorated Belgium | |
| chocolate cake, 7 ins. | $9.99 |
| cupcake, 5 ozs. | $3.99 |
| Decorated character | |
| cupcake | $1.99 |
| Decorated cake, | |
| 4 ins., single | $4.99 |
| 7 ins., single | $5.99 |
| 7 ins., double | $12.99 |
| 8 ins., double | $14.99 |
| ¼ sheet, single | $17.95 |
| Scratch-made artisan breads: | |
| Tuscan, 16 ozs. | $3.99 |
| Garlic-cheddar, 16 ozs. | $4.29 |
| Whole multigrain-cranberry | |
| walnut, 16 ozs. | $4.29 |
| Kalamata olive | |
| sourdough, 25 ozs. | $4.99 |
| White pan bread, 16 ozs. | $2.99 |
| Kaiser roll | $0.69 |
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