How SuperFresh lives up to its name
With its stores undergoing remodels, SuperFresh's in-store bakeries are creating a fresh new image to match their products. Customers approve — bakery sales are up in renovated stores.
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“When you walk into our fresh stores, you get an unbelievable ‘foodie' experience. It's all about prepared foods; all about quality and freshness,” Saufl says. “In bakery, we are a freshness cue for the whole store.”
SuperFresh AT A GLANCE
SuperFresh actively samples many of its products, including its cannolis and mini pies.
Headquarters: Montvale, N.J.
Market served: Delaware, Maryland, New Jersey, Pennsylvania and Washington, D.C.
Number of locations: 63
Website: www.superfreshfoods.com
Management: Sal Baio, vice president of A&P Fresh; Jim Saufl, senior director deli/bakery; Kathy Hopta-Cummings, senior category manager/bakery; Patsy Driscoll, category manager/cakes, pastries and cookies; Mike Batta, category manager/breads and rolls
Parent company: The Great Atlantic & Pacific Tea Co. (A&P)
Other banners under the A&P brand: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart and Food Basics
Production methods: mix/base, frozen par-baked and thaw-and-bake
Major equipment: double rotary rack ovens, mixers, freezer and cooler
Plans: continue remodeling bakeries within the fresh format, open two or three more stores
SuperFresh A SAMPLING OF PRICES
| Hartford Reserve apple pie, | ||
| 47 ozs. | $8.99 | |
| Banana cream pie, 24 ozs. | $5.99 | |
| single-serve, 6 ozs. | $3.99 | |
| Fruit tart, 44 ozs. | $14.99 | |
| single-serve, 5 ozs. | $2.49 | |
| Olive fougasse, 16 ozs. | $3.99 | |
| Crème cake loaf, | ||
| 2-pack, 14 ozs. | $5.00 | |
| Fondant cake, 50 ozs. | $19.99 | |
| 16 ozs. | $8.99 | |
| Strawberry shortcake, 20 ozs. | $8.99 | |
| Baguette, 12 ozs. | $1.99 | |
| Muffins, 4-count, 16 ozs. | $3.99 | |
| Chocolate chip cookies, | ||
| 20-oz. package | $3.79 | |
| Chocolate-dipped chocolate chip | ||
| cookies, 22-oz. package | $5.99 | |
| Cookie creams, | ||
| 14-oz. package | $3.79 | |
| French bread, | ||
| 2-count, 12 ozs. | $1.89 | |
| Italian bread, 12 ozs. | $1.99 | |
| Death by Chocolate cake, | ||
| 32 ozs. | $13.99 | |
| 16 ozs. | $6.99 | |
| Mousse sundae, 16 ozs. | $3.99 | |
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