“When you walk into our fresh stores, you get an unbelievable ‘foodie' experience. It's all about prepared foods; all about quality and freshness,” Saufl says. “In bakery, we are a freshness cue for the whole store.”

SuperFresh AT A GLANCE

SuperFresh actively samples many of its products, including its cannolis and mini pies.

Headquarters: Montvale, N.J.

Market served: Delaware, Maryland, New Jersey, Pennsylvania and Washington, D.C.

Number of locations: 63

Website: www.superfreshfoods.com

Management: Sal Baio, vice president of A&P Fresh; Jim Saufl, senior director deli/bakery; Kathy Hopta-Cummings, senior category manager/bakery; Patsy Driscoll, category manager/cakes, pastries and cookies; Mike Batta, category manager/breads and rolls

Parent company: The Great Atlantic & Pacific Tea Co. (A&P)

Other banners under the A&P brand: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart and Food Basics

Production methods: mix/base, frozen par-baked and thaw-and-bake

Major equipment: double rotary rack ovens, mixers, freezer and cooler

Plans: continue remodeling bakeries within the fresh format, open two or three more stores

SuperFresh A SAMPLING OF PRICES